5 February 2026

What Got You Here Won't Get You There

Recommendation

You've worked hard, sacrificed and devoted yourself to your career. Now you are enjoying your success, feeling confident and, yes, even a bit smug. Don't get too comfortable. Leadership expert Marshall Goldsmith is here to remind you that the very traits that enabled you to become successful might lead to your downfall. Now that you are a leader, your behavioral quirks and weaknesses take on more weight and significance, and can do more harm than they could when you were an up-and-comer. Lucky for you, Goldsmith identifies the 20 most common shortcomings and provides a seven-step procedure for improving without a complete personal makeover. Usually, making a small adjustment or simply stopping the negative behavior is all it takes. Goldsmith is respected as a savvy, insightful executive coach. The clarity, humor and down-to-earth style of his book demonstrate why. BooksInShort recommends it to those who want to improve their leadership skills and keep climbing up the corporate ladder.

Take-Aways

  • Some of the behaviors that enable people to become successful can inhibit their ultimate rise to the top.
  • The higher your level of success, the more destructive your bad habits become.
  • When behavioral foibles become behavioral crises, the time has come to change.
  • Stopping a bad behavior can be more productive than doing something right.
  • Twenty common bad habits can undermine your leadership
  • These bad habits include overemphasis on needing to win, as well as not listening, playing favorites, placing blame and making excuses.
  • Being judgmental, volatile, negative or secretive are also bad habits.
  • The twenty-first bad habit is "goal obsession," which happens when your need to achieve a particular goal overshadows your overall mission.
  • You can follow a simple, seven-step procedure to cure a bad workplace habit.
  • First seek feedback. Then apologize, advertise, listen, show gratitude, follow up and practice "feedforward" thinking.

Summary

When a Quirk Becomes a Problem

Why would people at the height of their success and productivity need behavior modification? Ironically, it's because often the very same behavior that made them so successful creates problems for them at the top. Unfortunately, many people have no clue how their behavior affects their bosses, co-workers, employees and clients. For example, one executive might be deeply committed to nurturing his or her team, yet others could see that behavior as playing favorites. An executive who might choose to mull over suggestions before making a decision gets stuck with the label "unresponsive." When such behavioral quirks become behavioral crises, the time has come to seek a cure. This simple process requires identifying the negative behavior, showing the damage it causes and demonstrating that a small adjustment can solve the problem.

The "Paradox of Success"

Successful people possess four key attitudes that helped them become successful. However, these attitudes also make it difficult for them to change. This is "the paradox of success." The four beliefs are: "I have succeeded," "I can succeed," "I will succeed" and "I choose to succeed." People who see the past, present and future in light of these beliefs may feel that they don't need to change or they are too busy to change. They may be unable to acknowledge a reason to change.

"The Higher You Go, The Further You Fall"

Most self-improvement programs emphasize the steps you must take to get better. However, sometimes not doing something is more advantageous than doing something. Avoiding a bad decision, stopping a nasty habit or not making a mistake can contribute more to the bottom line than closing a big deal. Most successful people possess extraordinary skills; that's why they do well. But once people attain success, their bad habits or behavioral foibles move to the forefront. In fact, often, the more successful leaders become, the more their issues relate to their behavior, and the more power a behavioral problem has to halt their rise or contribute to their downfall.

"Twenty Bad Workplace Habits"

Leaders commonly manifest 20 specific bad habits. Any one of them can contribute to creating a destructive, unhappy or adversarial workplace. However, leaders can easily correct these flaws with a slight tweak in behavior. Most leaders are guilty of only one or two of these faults:

  1. "Winning too much" – The most common behavioral problem among successful people is the all-consuming need to win, even when winning doesn't matter. This need is often the root of many other bad workplace habits such as arguing, tuning people out, taking credit for someone else's idea or withholding information.
  2. "Adding too much value" – When someone comes to you with an idea and you immediately feel the need to improve it, you are guilty of adding too much value. This fault is common among experienced, successful people who feel that they are being told something they know or who believe that they already know a better way.
  3. "Passing judgment" – Offering an opinion in a business setting is okay. But asking people for their opinion and then making a comment about it is not okay. Nobody likes to be judged. The next time you get a suggestion, remain neutral and simply say, "Thank you."
  4. "Making destructive comments" – Many successful people believe they are straight-shooters and pride themselves on their candor. But making critical comments or sarcastic remarks is never constructive. If you speak carelessly and thoughtlessly, the recipient will be hurt and will remember, even after you apologize. Comments that undermine someone are never instructive or funny; they only cause pain and humiliation.
  5. "Starting with 'no,' 'but' or 'however'" – No matter how well intentioned you are, when you listen to an idea, suggestion or comment, and begin your reply with "no," "but" or "however," you are communicating that you know better.
  6. "Telling the world how smart [you] are" – Many leaders can't resist letting everyone know just how smart they are. If you use phrases such as, "I already knew that," you insult and alienate people, which is not very smart. Before you speak, ask yourself, "Is anything I might say worth saying?" If the answer is "no," simply say, "Thank you."
  7. "Speaking when angry" – The problem with losing your temper at work is that you also lose control. Some managers use anger as a tool, but this approach often backfires. If you get angry, you'll gain a reputation for being volatile and unbalanced.
  8. "Negativity,” or "Let me explain why that won't work" – Some people's first response to any input is to point out that it won't work and why. Such negativity may disguise itself as being helpful, but it is criticism wrapped in an "I know better" attitude. If your first response is always negative, people will become reluctant to present you with new ideas.
  9. "Withholding information" – In the chess game of power in the workplace, withholding information is a favorite, albeit devious, gambit. Rather than giving you an advantage, however, this power play only breeds mistrust.
  10. "Failing to give proper recognition" – If you want to foster resentment among your co-workers, this failing will do just that. People need to experience the emotional payoff of having their hard work, contribution and success acknowledged and appreciated.
  11. "Claiming credit that [you] don't deserve" – The only thing worse than withholding recognition is claiming credit for someone else's work. To avoid this workplace crime, just decide that the group’s achievement matters more than your individual achievement.
  12. "Making excuses" – Excuses are not acceptable. They come in two categories: "blunt and subtle." A blunt excuse is, "Sorry I'm late; I got caught in traffic." A subtle excuse is when you blame some inherent failing like, "I'm bad at returning phone calls." Ask yourself why you have such failings, and then do something about them.
  13. "Clinging to the past" – This is an offshoot of the general tendency to place blame, and it stems from assigning the fault for mistakes to someone or some event that happened years ago. It reflects a lack of accountability.
  14. "Playing favorites" – Managers often say that they want to be challenged, but in reality, it is often the yes-men and -women who get in the boss's good graces. When an employee gets the boss's approval based on something other than performance, favoritism is often the cause.
  15. "Refusing to express regret" – Apologizing is very painful for many successful people, because they hate admitting that they were wrong. However, when you do apologize, you enable people to release ill feelings from the past and forge a new relationship in the future.
  16. "Not listening" – Not listening is a common problem. This rude habit sends many negative messages such as, "I don't care enough to pay attention" or, "Stop wasting my valuable time." Leaders are often guilty of this tendency because they feel they already know what someone is about to say or they are two steps ahead of the other person.
  17. "Failing to express gratitude" – Your automatic response to any suggestion should be, "Thank you." Yet many successful people have difficulty uttering these two simple words. Many people wait for the perfect moment to express gratitude, or feel that showing gratitude will make them appear weak. However, "gratitude is a skill that we can never display too often."
  18. "Punishing the messenger" – This is several bad habits rolled into one. Specifically, it is the fault of responding with anger when someone tells you something you don't want to hear even if it might be very constructive. Again, the best response is, "Thank you."
  19. "Passing the buck" – Exceptional leaders take responsibility, not only for themselves, but for the people who work for them. Not accepting blame is the flip side of taking credit for other people's accomplishments. And, it is just as destructive.
  20. "An excessive need to be 'me'" – Transforming a failing into a virtue is the result of feeling that the flaw is an essential part of your make-up. When you excuse negative or destructive behavior with this attitude, it keeps you from deciding to change.

"The Twenty-First Bad Habit"

"Goal obsession" happens when a particular goal becomes more important than your overall mission. While this is not a bad habit in and of itself, it can instigate many questionable practices. For example, this obsession can cause people to lose their manners, adopt less than honest work methods or take advantage of others.

"A Seven-Step Method for Changing for the Better"

The seven steps you can take to correct any of the above bad habits are: "Feedback, apologizing, telling the world (or advertising), listening, thanking, following up and practicing 'feedforward'."

“The higher up you go in the organization, the more you need to make other people winners and not make it about winning yourself.”

The best method for identifying areas of strength and weakness is "360-degree feedback." With this tactic, several people at every level in an organization provide information about how you - or someone else - is doing at work. If you are requesting feedback, ask the person you are interviewing to "Let go of the past, tell the truth, and be supportive and helpful." Ask your friends, family members, co-workers and clients to participate. If you are interviewing a person to learn about someone else, pose such questions as, "Does this leader clearly communicate a vision, treat people with respect and solicit contrary opinions?" Responders rate their colleagues numerically, and should concentrate on "improving" not "judging."

“One of the greatest mistakes of successful people is the assumption, 'I am successful. I behave this way. Therefore, I must be successful because I behave this way!'”

You can also gather feedback by closely observing people's behavior, asking those closest to you for their input heeding to any remarks about your behavior that you hear often.

An apology serves three purposes. First, it claims responsibility for past mistakes. Second, it announces your commitment to change and, third, it works as an agreement between both parties. When you apologize, say the words, "I'm sorry. I'll try to do better." Then say nothing else. Do not qualify your behavior or make excuses for your actions.

“Successful people literally believe that through sheer force of personality or talent or brainpower, they can steer a situation in their direction.”

Just saying you're sorry for past behavior is not enough. You must announce loudly and clearly, again and again, that you are committed to making a change. This personal advertising helps you change other people's perceptions of your behavior and it holds you accountable. It also gives people permission to monitor your progress and offer suggestions.

“Almost everyone I meet is successful because of doing a lot of things right, and almost everyone I meet is successful in spite of some behavior that defies common sense.”

What separates merely successful people from the truly great leaders? One big difference is the ability to listen attentively and make the person you are listening to feel like the most important person in the room. Good listeners "think before they speak" and "listen with respect." To employ exceptional listening skills, don't interrupt or complete the other person's sentence. Don't respond with phrases such as "I knew that" or with phrases that include "no," "but" and "however." Ask intelligent, relevant questions.

“We can't see in ourselves what we can see so clearly in others.”

To express gratitude, begin by simply saying, "Thank you." Conveying sincere gratitude is a talent and an asset. It also helps diffuse potentially volatile situations. Go beyond good manners by performing this exercise: List the 25 people who have helped you the most in your life. Now, write a thank-you note to each of them.

“As human beings we almost always suffer from a disconnect between the self we think we are and the self that the rest of the world sees in us.”

Real, lasting change cannot occur without follow-up, which allows you to measure your improvement and reminds people that you're working on changing. It shows you are serious about the process: and holds you accountable; it demonstrates that you care, and that other people's perceptions and opinions matter to you. If you are undergoing a change, you also can ask someone supportive to coach you as you progress.

“If you want to change anything about yourself, the best time to start is now.”

Seeking feedforward is a four-step process. First, choose a behavior you would like to change. Have a one-on-one conversation with someone to explain your desire for making this change. Ask that person for two suggestions about how you can make the change. Then, accept these suggestions as feedforward ideas you will implement. Repeat this process over and over with different people. Unlike feedback, feedforward is not about your past behavior. You can't change the past. But, you can use sincere, feedforward suggestions to shape a better future.

About the Author

Leadership expert Dr. Marshall Goldsmith has worked with more than 80 corporations. He serves on the teaching staff of the executive education program at the Tuck School of Business at Dartmouth. Literary agent Mark Reiter is a collaborator on 13 other books.


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What Got You Here Won't Get You There

Book What Got You Here Won't Get You There

How Successful People Become Even More Successful

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5 February 2026

Enterprise Resource Planning Systems

Recommendation

Because this is a dense read, you won’t be surprised to learn that the author, Daniel E. O’Leary, is a Ph.D. If you don’t have a conversational grasp of acronyms - including, but not limited to ERP, LAN, WAN, SMEs BOPSE, MAPs, SAP and BAAN - then you’ll have to decode as you read. If you’re actually interested in using the business resource known as "Enterprise Resource Planning," or ERP, your company should be grossing some $200 million a year, because ERP costs about $15 million to implement. While O’Leary makes a very compelling case in favor of ERP, citing integration of information infrastructure, real-time data, value creation and other wonderful attributes, this is a very expensive and risky resource to pursue. Companies such as Microsoft and Cisco had a hard time implementing it and even they have to worry about cost BooksInShort warns that this is serious tech for Big Money companies. Mom and Pop operations need not apply.

Take-Aways

  • Enterprise Resource Planning (ERP) is expensive. It costs at least $15 million to implement.
  • An ERP system can yield cost advantages from of the integration of information.
  • ERP is so expensive that even Microsoft found some features cost-prohibitive.
  • ERP is complicated. Because of its cost and complexity, higher-ups have to approve it.
  • ERP means a massive restructuring of a company’s infrastructure.
  • Using ERP means taking a huge risk. Companies have gone bankrupt trying to use it.
  • Companies find that they have to attain ERP to be competitive with rivals.
  • Training is a very important component of ERP.
  • ERP is a growing, thriving business.
  • The world’s biggest companies, such as Oracle, Microsoft and Cisco, utilize ERP.

Summary

Is ERP for Me?

Enterprise resource planning (ERP) systems are corporate marvels that are changing the business and information technology worlds in the following dimensions:

  • ERP affects most major corporations in the world - A single ERP system is used by 60% of multinational firms. SAP, its producer, is conquering the world. Almost every important company is more or less in SAP’s hands.
  • ERP affects many small and medium enterprises (SMEs) - The impact is not limited to giant firms. By 1997 SAP expected 50% of its revenues to come from SMEs.
  • ERP affects competitors’ behavior - One quarter after Quantum Corp., a maker of hard drives, began using Oracle’s Applications, its competitor, Western Digital, purchased the same apps.
  • ERP affects business partner requirements - ERP firms operate in real-time and they expect the same thing from their partners.
  • ERP has changed the nature of consulting firms - Services involving ERP packages generate one-third to one-half of the total consulting revenue at national professional services firms.
  • ERP provides one of the primary tools for reengineering.
  • ERP has diffused many "best practices" - ERP systems use best practices. One of SAP’s products uses more than a thousand of them. Any firm that uses the product gains access to these practices.
  • ERP gave client-server computing its first enterprise product - Client server products always offered many advantages, which could only be utilized when ERP started to grow.
  • ERP has changed the nature of the information systems function - ERP replaces major portions of most firms’ software. This moves the information system function from programmers to people who have the best knowledge of existing software.
  • ERP has changed the nature of jobs in all functional areas - ERP changes the functional nature of all a company’s jobs, such as manufacturing.
  • ERP has experienced huge market growth - In 1998, the license revenue was $17.2 billion; in 2000 it was expected to be up to $24.3 billion.
“ERP provides an information backbone that can provide a basis for building electronic commerce applications.”

Enterprise resource planning systems give firms transaction-processing models that integrate into the firm’s other activities, such as production planning and human resources. By implementing standard processes and a single database that spans the range of enterprise activities and locations, ERP systems provide integration across multiple locations and functional areas. As a result, ERP systems have led to improved decision-making capabilities that manifest themselves in a wide range of metrics, such as decreasing inventory (raw materials, in-process and finished goods), reducing personnel, speeding up the financial closing process and more.

“One of the most important issues in the ERP engagement is training. An implementation will be a failure if the software runs perfectly, but employees don’t know how to use it.”

Thus, ERP can be used to help firms create value by changing the basic nature of organizations in several ways:

  • ERP integrates firm activities.
  • ERP employs best practices.
  • ERP enables organizational standardization.
  • ERP eliminates information asymmetries.
  • ERP provides online and real-time information.
  • ERP facilitates intra-organization communication and collaboration.

ERP Systems Background

ERP systems are computer-based systems designed to process an organization’s transactions and facilitate integrated real-time planning, production and customer response. In particular, ERP systems generally provide packaged software designed for a client server environment, integrate the majority of a business’s transactions and allow access to the data in real time.

“The average cost of ownership for an ERP implementation is $15 million, typically at a cost of $53,320 per user.”

The major ERP vendors are often referred to by the acronym BOPSE, which stands for BAAN, Oracle, Peoplesoft, SAP and J.D. Edwards. SAP, which stands for Systems, Applications and Products in Data Processing, has the largest market share, at some 30% to 60%. SAP is the world’s fourth largest software supplier, trailing only Microsoft, Oracle and Computer Associates International.

Deciding To Go ERP

Corporations have used a number of rationales to make the decision to conduct enterprise resource planning, including technology rationales (year 2000 concerns), competitive rationales (to stay in business), business-process rationales (efficiency and productivity issues) and strategic rationales (customer service or quality).

“Without sufficient resources, ERP creates huge business risk. Firms implementing an ERP may go bankrupt either because of the ERP or completely independent of the implementation.”

Technology and competitive rationales provide only limited guidance in making the choices required to implement an ERP. You can use business-process and strategic rationales to guide the design of an ERP system and to evaluate its success, since they provide greater specificity and an improvement benchmark. Ultimately, if you want to gain corporate acceptance for ERP, you need to evaluate these rationales using both monetary and non-monetary measurements. Firms typically measure their reasoning this way, but some concern has arisen about the quality of the underlying data, and when to use it. Evaluating the success of an ERP project requires gathering information about cost throughout the life cycle of the project.

Choosing an ERP System

To choose an ERP system, firms typically conduct a requirements analysis or a gap analysis, or both. A requirements analysis is a review of system requirements for organizational models, artifacts and processes (MAPs). A gap analysis is a way to identify the gaps between what a company has and what it needs. Each analysis has advantages and disadvantages. Requirements analysis can replicate dated processes that should be reengineered. And, unless gap analysis is structured under an ERP, it may generate a best practices plan that isn’t feasible.

“Enterprise Resource Planning systems are computer-based systems designed to process an organization’s transactions and facilitate integrated and real-time planning, production and customer response.”

Enterprise resource planning software has an increasingly broad range of capabilities. As a result, instead of trying to conduct either requirements analysis or gap analysis, you can work with a consultant to choose a high quality ERP package that your consultant knows and has implemented elsewhere.

“ERP systems provide integration across multiple locations. As a result, ERP systems have led to improved decision-making capabilities that manifest themselves in a wide range of metrics, such as decreased inventory, personnel reductions, speeding up the financial close process and others.”

Requirements analysis and gap analysis focus primarily on functional characteristics; in so doing, they ignore a broad range of other factors. The factors that sometimes aren’t considered under either approach include installation time, flexibility, user interface, upgradeability, computing environment, implementation personnel, day-to-day use and functionality.

Implementing ERP Systems

Two primary (and contrasting) approaches are used to implement ERP systems: "phased" and "big bang." In a full big-bang implementation, an entire suite of ERP applications is implemented at all of a firm’s locations at the same time. Using big bang, in a matter of days, a company’s system goes from using a test version to having the actual system in place handling transactions. Big bang requires simultaneous implementation of multiple modules.

“Insufficient resources is one of the biggest risks affecting the decision of whether or not to do ERP, and the rationales used for making this decision can also result in business risk.”

On the other hand, under the phased approach, modules are implemented one at a time or a group of modules are implemented in one location at a time. Phased implementations are sequential and consist of designing, developing, testing and installing different modules. Unlike a big-bang approach, phased implementation requires a firm to give substantial attention and maintenance to legacy (original) systems to facilitate integration with the new ERP system at each stage.

“Depending on who you talk to, the primary ERP vendors are referred to as BOPSE (BAAN, Oracle, Peoplesoft, SAP and J. D. Edwards). Other ERP firms include, but are not limited to, Great Plains, Lawson, Platinum, QAD and Ross and Solomon.”

Both methods have disadvantages. The disadvantages of the big-bang approach are that huge peak resources may be required, fewer resources will be available for a particular module and the risk of total system failure may be higher. Once the big bang is accomplished, a firm cannot go back to its legacy (original) system easily, and the time between development and implementation may be longer. The phased approach has different disadvantages, including heavy use of temporary interfaces, the need to maintain and revise legacy software, a higher risk of uninvolved and uncoordinated personnel, a higher risk of losing personnel to turnover, a longer installation period and higher total cost.

“Enterprise resource planning systems are based on so-called best practices - the best way of doing processes. SAP’s R/3 incorporates over a thousand of them. What this means is that any firm that installs R/3 has access to a wide range of best practices.”

Which approach is optimal? Contingency models suggest that there is no generally optimal approach. You need to determine which method best complements your company’s needs.

Stabilization and Training

After the ERP system goes live, your firm will still have a lot to do. Your implementation team must shepherd the firm through the stabilization period. Further, a structure organization is needed to run the ERP system day-to-day. After the system goes live, the firm must determine what needs to be done and redone. For example, data conversion, implementation compromises, process bottlenecks and documentation should all be evaluated to ensure that they continue to meet needs. Compare your plans to what actually happened to determine the extent of implementation compromises.

“Not all ERP implementations are successful. Implementations succeed and fail for a number of different reasons.”

Training is also critically important in setting up ERP. The easiest mistake to make is underestimating the time and cost of training end users. Your implementation will fail if the ERP software runs perfectly, but your employees don’t know how to use it.

ERP Risk

Not all ERP implementations are successful. Implementations succeed and fail for a number of reasons. A number of elements add risk or failure to ERP implementations, so you need to use a professional framework to identify the risks that can lead to failure. Organizational risk is the greatest, followed by technical and business risks. Technical risk refers to the risks that arise largely from information processing and technology. Business risks derive from the firm’s choice of MAPs (models, artifacts, processes), how those MAPs work in the organization and how well those MAPs facilitate interaction with your firms’ partners.

Finding that you have insufficient resources is one of the biggest risks affecting the decision to implement ERP. The rationales used for making this decision can also result in business risk. Firms implementing an ERP may go bankrupt either because of the ERP or completely independent of its implementation. For example, FoxMeyer, which planned to spend $65 million for its SAP implementation, claimed in litigation that SAP was one reason that it went bankrupt.

About the Author

Daniel O’Leary received his Ph.D. from Case Western Reserve University and his MBA from the University of Michigan. He is a professor in the Marshall School of Business at the University of Southern California. He has published over 120 papers in a variety of computer science, information systems and management science journals.


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Enterprise Resource Planning Systems

Book Enterprise Resource Planning Systems

Systems, Life Cycle, Electronic Commerce and Risk

Cambridge UP,


 



5 February 2026

How to Think like the World's Greatest High-Tech Titans

Recommendation

Erika Brown profiles 16 computer and Internet industry leaders in this informative and entertaining book. A senior reporter for Forbes, Brown brings a journalist’s insight to each profile and seeks to extract the ideas and strategies that made each of these over-achievers successful. She packs plenty of information into chunks that seem a bit short for a book, but are at least longer than today’s standard magazine profiles. Perhaps the most interesting aspect of her profiles is the way many of them reveal the dynamics between two powerful leaders at companies like Microsoft and Intel. BooksInShort com recommends this book as a brief introduction to the men and women whom history will record as the titans of turn-of-the-century technology.

Take-Aways

  • Sixteen leaders of the computer and Internet industries share their stories, ideas and expertise.
  • Bill Gates is merely demanding while Steve Ballmer rules with an iron fist.
  • Paul Allen is a visionary; Bill Savoy executes their plans.
  • Craig Barrett is a manufacturing whiz; Andy Grove is creative and impulsive.
  • Carly Fiorina grew up with no sense of limits.
  • Witnessing Steve Jobs deliver a speech is something every leader should do.
  • The name ’Yahoo!’ is a pure marketing creation that stands for "Yet Another Hierarchical Officious Oracle."
  • Meg Whitman took eBay public just six months after becoming CEO.
  • Russell Horowitz warns, "In the Internet space, if you can’t make deals happen you’re dead."
  • Or as Scott McNealy puts it, "Have lunch, or be lunch."

Summary

Bill Gates and Steve Ballmer, Microsoft

Best friends since college, Bill Gates and Steve Ballmer have worked together at Microsoft since 1980. While Gates’ first partner, Paul Allen, helped launch Microsoft, Ballmer helped Gates make the company into a multi-billion dollar powerhouse. In 1998, Ballmer was named president of Microsoft, and then in January 2000, Gates made his partner CEO and director. Gates remains chairman and chief software architect of the company.

“Steve Ballmer is my best friend.” [Bill Gates]

Ballmer and Gates have very different leadership styles. Both are mathematicians, critical thinkers and perfectionists, but Bill is merely demanding while Steve "rules with an iron fist." They have learned a lot from each other over the years. Ballmer helps Gates see things from a marketing and logistical perspective. Gates empowers Ballmer to be "somewhat of a visionary." The New York Times wrote, "The relationship between Mr. Gates and Mr. Ballmer... will make the organizational changes work." Gates told Business Week, "We love working together on hard problems. We trust each other and we each understand how the other one thinks."

Paul Allen and Bill Savoy, Vulcan Northwest

In 1983, Paul Allen left Microsoft, the company he helped Bill Gates launch. He remains a board member and is the company’s second-largest individual shareholder. According to Fortune, he was "the only one always pushing a bit in terms of new technology and new products, and Bill was more interested in doing negotiations and contracts and business deals." Allen still operates in the same way: He’s a visionary and has a partner that executes the plans. His current partner, William "Bill" Savoy, manages Paul’s great wealth, at last count an estimated $40 billion, including his Microsoft holdings. Before working with Allen, Savoy was an investment banker on Wall Street, and president of Polar Beverages.

“Only the paranoid survive.” [Andy Grove]

Allen gives millions to charities each year, focusing on medicine, education, music and needs in the Pacific Northwest. He also owns the Portland Trailblazers and the Seattle Seahawks. Most of the non-Microsoft part of Paul Allen’s portfolio is in Vulcan Northwest, a $20-billion investment vehicle he owns but Savoy runs. As Savoy quips, "It’s Paul’s vision. I’m like the mule at the front of the wagon." These days, getting Vulcan Northwest to invest in your company is a seal of approval in the business world, opening doors that were previously shut.

Andy Grove and Craig Barrett, Intel Corp.

Andy Grove was CEO of Intel, the world’s largest microchip manufacturer, for 11 years. He was responsible for Intel’s near-monopoly in microprocessors. Also a scientist and a hard-driving perfectionist, Grove holds several patents for semiconductor devices. He’s a tough, demanding leader, but is respected for his "seemingly boundless energy, clear vision, and diligence." This king of the hill was voted Time magazine’s "Man of the Year" in l997. Grove still chairs Intel, but Craig Barrett became the company’s CEO in May 1998. Barrett, who is known as process-oriented and systematic, went to work for Intel’s manufacturing division in 1974, after more than 10 years as a scientist in academia. Bloomberg refers to Barrett as "a manufacturing whiz who’s as methodical as Grove is impulsive."

Carly Fiorina, Hewlett-Packard

As CEO of Hewlett-Packard, Carly Fiorina is the first woman ever to head a company listed on the Dow Jones Industrial Average. Hewlett-Packard is the largest public corporation ever to be run by a woman and - adding to the firsts - she’s the company’s first senior executive to be hired from the outside. She was appointed president and CEO in July, 1999, after leaving her post as president of Lucent Technology’s largest and fastest-growing division, the Global Service Provider business. Now, her task is to bring 60-year-old HP into a new age.

“Have lunch or be lunch.” [Scott McNealy]

She told the San Diego Union-Tribune, "I truly grew up with no sense of limits." This is evidenced by her can-do leadership approach at Hewlett-Packard, "the Granddaddy of Silicon Valley." She told The Wall Street Journal that she would hit the ground running as an "agent of change," stating, "I came into HP believing that whatever changes we needed to make, we needed them quickly. You can let people speculate and wonder... or you can get on with it."

Steve Jobs, Apple, Inc.

When Steve Jobs and Steve Wozniak co-founded Apple computers in l976, they began a revolution. In 1985, Jobs was replaced as CEO, but he returned as a special advisor in l996. Then Apple’s board of directors begged him to come back as CEO, which he did in the fall of l997. His return put Apple "back on the map" with the launch of the iMac computer.

“It became a brand when real business people told us it was a brand.” [Jerry Yang]

Jobs is focused on serving individual consumers, not the enterprise market of corporate customers. He is an electrifying communicator. "Witnessing Steve Jobs deliver a speech is something every leader - business, political, or otherwise - should do." And bring something to write on, because you can learn how to transfix an audience from this master. He told Fortune magazine, "A lot of people can’t get over the fact that we’re not going after the enterprise market. But that’s like saying, "How can the Gap be successful not making suits? Well, we don’t make wingtips here either."

Scott McNealy, Sun Microsystems

Scott McNealy co-founded Sun Microsystems with his friends Vinod Khosla and Bill Joy in 1982. His partners provided technical expertise and he had a management and manufacturing background. The company went public in 1986 and established a market niche as a network server provider. It debuted the platform-independent Java programming language in l995.

“On a personal level the kind of relationship that Bill and I have must be totally unique in the business world.” [Steve Ballmer]

McNealy is ambitious and competitive, publicly positioning himself as the alternative to "the unstoppable software powerhouse that is Microsoft." Nicknamed the "Anti-Gates," McNealy has publicly called the Microsoft chairman, "the most dangerous and powerful industrialist of our age." The scenario casts McNealy as David and Gates as the seemingly unconquerable giant. As Sun’s CEO, McNealy is respected outside the high-tech community as well, as evidenced by his appointment to the board of directors of General Electric (GE) in 1999.

David Filo and Jerry Lang, Yahoo!

Co-founders Jerry Yang and David Filo created Yahoo! in April l994. The two were procrastinating studying as Ph.D. candidates at Stanford when they devised a categorical filing system for the hopelessly unorganized Internet. A year later, they sold a third of the company to Sequoia for $l million in venture capital.

“We are changing the face of traditional commerce by giving power to individual consumers, as well as by allowing them to extend their buying and selling reach around the world.” [Meg Whitman]

Yahoo! grew to be the most famous brand in cyberspace. The name is an acronym for "Yet Another Hierarchical Officious Oracle." Filo and Yang gave their project this irreverent name and then added the exclamation point as "pure marketing hype," Wang explained to Fortune magazine. Even joking around, the two "had the common sense not to change the name," says Karen Edwards, Yahoo!’s vice president of brand marketing. "They really understood the importance of a brand."

John Chambers, Cisco Systems

After working in sales at IBM, and as a top executive at Wang computers, John Chambers joined Cisco as senior vice president of worldwide sales and operations in l99l. He became CEO in January 1995, and under his leadership the company increased revenues from $1.2 billion to $17 billion in four years. Chambers says that customers’ current and future needs determine what Cisco produces and markets. Cisco is a global leader in networking for the Internet. Its networking solutions connect people, computing devices and computer networks, so people can share information across time, distance and operating systems.

“There were eras when having one unique idea in a lifetime was a lot. Now, you can have a new idea every day.” [David Wetherell]

Chambers, who leaves technological wizardry to the wizards, succeeded because of his strengths in communication, and in hiring and keeping only the best employees. He promotes teamwork and shares information so the company can "run ahead of its game." This multiplies his intellectual resources and ensures Cisco’s competitive edge.

Meg Whitman, eBay

Meg Whitman, eBay’s CEO since May 1998, took the fledging Web auctioneer to the public market within six months. Formerly an executive with Proctor & Gamble, Disney and Hasbro, among others, Whitman transformed eBay. It grew from an informal forum where people could trade and sell collectibles into a new business opportunity for millions of people who buy and sell all manner of products directly to each other every day.

“In the information revolution somebody has to build the information operating system for the people fighting the battle.” [Naveen Jain]

Founded in l995 by Pierre Omidyar as a site where his girlfriend could talk with people who shared her interest in collecting Pez dispensers, eBay now has users who buy and sell items in more than 2,900 categories. Under Whitman’s leadership, the site has become a virtual community where users form friendships as well. She "shares the power with the people."

David Wetherall, CMGI

David Wetherall has been called the Warren Buffet of the Web. His investment company, @Ventures, a division of CMGI, builds Internet companies for future sale. He launched a wide range of companies that became the infrastructure for emerging e-commerce. Wetherall owns 20% of his publicly traded company. The 1999 Forbes 400 issue listed him as having a net worth of $1.9 billion. His company is comprised of other companies, which receive strategic investment capital from the CMGI’s @Ventures affiliate. As Boston Magazine quipped, "Securing an appointment to explain your Internet business plan to David Wetherall is like winning the chance to pitch your screenplay idea to the head of a major Hollywood studio."

Naveen Jain, Infospace.com

Naveen Jain held management positions with a number of computer companies before moving to Microsoft, where he worked on Windows 95 (for which he holds two patents), MS-DOS, Windows NT and OS/2. After seven years at Microsoft’s MSN online service, he explains, "I got tired of making billions for Bill. I wanted to make some for myself."

“It’s one thing to open the door, but another to do something once you’re in there.” [Russell Horowitz]

He started Infospace.com, funding the start-up with money from his Microsoft shares. Today Infospace provides private-label, content-driven infrastructures on the Internet. It leases services that draw viewers but are costly to build and maintain, such as horoscopes, yellow pages, weather, stock quotes, classifieds, buyer’s product information and user-modified search engines to such high-profile clients as AOL, Lycos, Netscape and The Wall Street Journal. Infospace customers pay a minimum startup fee and a monthly maintenance fee for co-branded services. The sites always include the Infospace logo.

Russell Horowitz, Go2Net

Russell Horowitz worked at a Wall Street investment bank and started two other companies before co-founding Go2Net with John Keister in 1996. Go2Net manages and builds Internet communities that focus on discussion, interaction and commerce. Horowitz is known as a great negotiator. "Ultimately it’s a battle of wits," he says. "You have to challenge your own mind, find great minds to interact with and see what’s possible to create with all of this. In the Internet space, if you can’t make deals happen you’re dead."

About the Author

Erika Brown is a senior reporter for Forbes, covering local business trends and Internet-related stories in Silicon Valley. She has also worked on the Forbes 400.


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How to Think like the World's Greatest High-Tech Titans

Book How to Think like the World's Greatest High-Tech Titans

Business Lessons from Bill Gates, Andy Grove, Carly Fiorina, Steve Jobs, Scott McNealy and other Titans of the High Tech World

McGraw-Hill,


 




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